UTM Link Builder Need additional options? If you need more choices added to any of the dropdown fields (Medium, Source, Campaign, or Campaign ID), please contact Cody or Jake. Base URL ? The destination URL, i.e. `https://postcaptain.com/solution/admissions/`. UTM parameters are added to this URL for creation. Source ? Identifies the specific referrer within the medium (e.g., technolutions, linkedin, internal). Populated based on chosen medium. Note: "internal" includes Post Captain website and email. — Select source — facebook linkedin instagram technolutions internal business-card slide document fb-slate-group postcard Medium ? Indicates the marketing channel used to deliver the traffic (e.g., email, social, web). Loading... — Select medium — Campaign ? Marketing campaign name (e.g., slate-summit). Use a consistent naming convention across channels. — Select campaign — dive-deeper General jobs lm nav-series-portals-vcu-2026 navigator newsletter office-hours oh-promo signature slate-summit ss-guidebook true-north-advancement true-north-enrollment Optional UTM fields UTM_content ? Indicates content variants. Use to differentiate pieces of content (also useful for A/B testing). Campaign ID ? Internal campaign id to indicate whether the resources is advancement or admissions focused, or from our Slate. This is an optional additional layer. — Select Campaign ID — Nav-series-portals-VCU-2026 Nav-series-portals-workshop-VCU-2026 Show Advanced Fields ▼ utm_term ? Paid search keyword or audience segment. utm_creative_format ? Content format (e.g., video, carousel, banner, story, reel). utm_marketing_tactic ? Tactic used (e.g., Prospecting, nurture, retention). Generate Link Generated URL ? Copy or open the final URL. It includes only non-empty UTM parameters and preserves any existing query parameters. Copy Open