How We Source Our Insights

Every tip starts with a real scenario we’ve encountered in Slate. From time-saving tricks to “wait, that actually worked” moments, we’re diligent about capturing it, analyzing it, and breaking it down so you can put our insights into action immediately.

EXAMPLE INSIGHTS

ENROLLMENT
TIME-SAVING TIP
Stop editing branding in test first.
We see teams manually juggling new branding files between environments when the Branding Editor already handles previewing and publishing for you:

📥 Import current branding files.
✏️ Make edits.
👀 Preview as a real record inside the Branding Editor.
🚀 When you’re ready, publish your new Branding for the world to see.

You still get to test thoughtfully in a controlled environment. You just remove extra file management steps by doing it all in Production, inside the Branding Editor. Fewer handoffs = Fewer chances to misplace something.
ENROLLMENT
FEATURE SPOTLIGHT
GUID Search for the win
What it does: This one’s a bit of a niche developer feature, but it’s pretty neat. Drop in any GUID (person, interaction, form, user, source format… anything) and instantly see all the tables where it appears.
 
Why it’s useful: This is helpful when you’re trying to figure out what something really is (for example, “Oh, it’s not the person page form, it’s the tab it’s displayed on”) or when you want to see everything someone has touched (like, “Ah, this user GUID shows up on a lot of field updates”).
GUID Search for the win
ENROLLMENT
QUICK AUDIT
How Are You Handling Withdraws and Denies?
When someone says no, believe them. If a student has denied, withdrawn, or declined your offer, it’s a safe assumption they don’t want the next “Don’t forget to visit” reminder. Slate can handle this for you. But only if you’ve wired it correctly.

Ask yourself these questions to streamline your communications:

➕ Are you setting the opt out tag via decision? Decision codes can be configured to automatically set the Opt Out tag when the decision is released. Look for this setting on Deny, Withdraw, Admit/Decline, Waitlist/No, etc.

🚫 Are opt-outs applied correctly in your applicant pool?* Check for opted-out students without a decision, or decided records that should probably be opted out. If you spot gaps, examine your process and build a regular check to prompt action.

✉️ Are you actually using the opt out tag (or message groups) in your communications? It’s common to skip it in application messaging since it’s mostly transactional, but verify that anywhere you could remove opted-out students, you actually do.

If you spot inconsistencies, adjust the process and set a recurring check. Clean exits are part of a clean build.
ENROLLMENT
TIME-SAVING TIP
Add Built-In Portal Documentation
Updating portals gets slower and harder when nothing is named clearly. Documentation is hard enough to put together, so save yourself some steps with a few small shifts in how you use and name your views.

➕ Name your views, methods, and queries so that it’s immediately obvious which ones go together and how they work together to build the portal (e.g., *Default View ↔ *Default Method, TAB 1: Home, POPUP: Details).

📖 Add a README view. Create an unlinked view labeled “INTERNAL: README” with notes about portal structure, dependencies, and anything fragile.

💾 When editing, make backup copies first. Duplicate your static content and move it into a designated “Backup” view before making major changes.
ENROLLMENT
COMMON MISBELIEF
Many Slate teams still lean on birthdate or age-based logic to approximate student intent or class year, especially in inquiry communication flows. The assumption is that age equals readiness. In practice, this creates messy overlaps: students routed into parallel messaging streams that conflict with their stated entry term, or worse, pushed to apply when they’ve explicitly said they’re not ready.

As teams mature in Slate, most move away from birthdate-driven logic in favor of clearer, student-owned data points like entry term or graduation year. Systems (and people) behave better when key groups are defined by intentional, stable fields rather than inferred ones.
ADVANCEMENT
QUICK AUDIT
Are you respecting communication preferences?
There will always be some people who don’t want to hear from you anymore. Regular checks ensure your communications stay compliant and respectful.

✉️ Mind Your Solicitation Codes: Ensure that donor preferences (do not contact, do not solicit) are respected in emails and transactional messaging.

📨 Respect Message Groups: Set up Message Groups to classify the types of communications you’re sending (e.g., Event Invitations, Campus Updates, Solicitation), and make sure every Deliver message is assigned to the appropriate Message Group.

🏡 Check Seasonal Addresses: Collect start and end dates for donor addresses, and give donors the option to provide seasonal addresses so print communications arrive at the right mailbox throughout the year.
ADVANCEMENT
COMMON MISBELIEF
People don’t avoid new tools, they avoid bad ones. For example, no one clung to flip phones once something better came along.  If a tool is clunky or creates extra work, adoption of said tool tanks. But when it’s powerful, intuitive, and actually makes life easier, people are inclined to embrace it quickly. 

That’s the opportunity we have with Slate: its flexibility means we can replace painful processes with smoother ones. And when that happens, adoption isn’t a fight, it’s a relief.
ADVANCEMENT
TIME-SAVING TIP
Prepopulate Address Blocks
Manually retyping an address is a huge time drain.

If you’re building an internal update form, you can pass address values through the query string so the form opens with the correct data entered. This is especially helpful when updating a custom address type that the “person” parameter won’t automatically fill in.

You can add parameters like:

1️⃣ &sys:address_block_country=US
2️⃣ &sys:address_block_street=123%20Main%20St
3️⃣ &sys:address_block_city=Burlington
4️⃣ &sys:address_block_region=VT
5️⃣ &sys:address_block_postal=05401

If you’re editing an existing address, include the address GUID so Slate knows exactly which record to update (&sys:address:id=[guid]).
ADVANCEMENT
COMMON MISBELIEF
They cost one cent per segment. And segments depend on character count and encoding. A standard SMS message allows 160 characters. Add an emoji or certain special characters and that drops to 70 characters per segment. Longer messages stack segments (and cost) quickly. Merge field length is counted based on the actual value, not the length of the merge field, so a long first name can quietly push a message into another segment.

Before a large send, check the segment estimate under the message field. If you’re near a threshold, tighten the copy or remove emojis. Small edits can cut your cost significantly.
ADVANCEMENT
QUICK AUDIT
Are your rules running right?
If Slate feels sluggish, your rules queue could be the culprit. Long-running or error-prone rules don’t affect just one process, they pile up, delay other activity, and quietly slow the whole system.

Slate can show you exactly where the drag is:

1️⃣ Go to Database > Rules > Check Rules
2️⃣ Sort by Duration and look for anything in red (30+ seconds) or showing ERR counts
3️⃣ Pick one rule and tighten it up. Use exclusivity groups, refine filters, or rethink trigger logic to reduce overlap

You probably don’t need a full rules overhaul. Making small improvements each time you visit this screen keeps your database healthier over time.

YOU HEARD IT HERE FIRST

"I believe good technology makes higher ed work better, and that a deep understanding of how higher ed operates (and what’s at stake) leads to better technology."

Jake D.
Jake D.
President & CEO

"A successful Slate implementation isn’t about trying to do everything at once. It’s about moving thoughtfully, one office, one process, and one milestone at a time to ensure a high-quality result."

Courtney M.
Courtney M.
Director, Enrollment Solutions

“When data is misunderstood or poorly structured, it leads to flawed insights and bad decisions. Understanding your data and using configurable joins ensures accurate reporting and stronger processes.”

Paula S.
Paula S.
Director, Slate Strategy