SEARCH IN SLATE

Search, rebuilt as one system inside Slate.

An entire Search ecosystem, powered by datasets and entities that enable real-time customization across branding, audiences, advertising, and strategy. Built inside your Slate instance and shaped to your school, so your team stays in control.

An overview of why schools are moving Search into Slate, how we build it alongside your team, and a sample of what the finished work can show.

ONE CONNECTED SYSTEM

One system, built on three architectures.

Search works best when every piece works together. Our Search in Slate System is built on three architectures: audience, campaign, and measurement. Together inside Slate, they help your team engage students, understand results, and make smarter decisions each cycle.

AUDIENCE ARCHITECTURE

Who you reach, and how they’re grouped.

Search starts with the right audience. We help you determine which students to bring into Slate, then build the architecture to segment and engage them. The result is a smarter Search strategy where the right students receive the right message at the right time.

CAMPAIGN ARCHITECTURE

What each student hears, and when.

Search is more than just one campaign. A sophomore needs a reason to remember you, while a senior needs a reason to act. We build the campaign architecture in Slate to shape the story, timing, and next steps for students throughout their journey.

MEASUREMENT ARCHITECTURE

What’s working, and why.

Understanding what drives students to inquire, visit, apply, and enroll is what makes Search smarter. We build the measurement tools in Slate to connect outcomes back to audiences, sources, and messages, so you can see which efforts produce and where to invest next.

WHY POST CAPTAIN

We’ve been in your seat.

Our team is made up of former Slate Captains who have sat where you sit today. We know what running Search asks of an enrollment team, and how much a team can realistically carry. Discovery is where we learn the rest: your goals, your people, and your school.

WHAT’S INCLUDED

What comes with Search in Slate.

Every school starts with our Search in Slate System, which already works inside your Slate. Discovery shapes it into a system that fits your school, and everything we set up stays in your instance.

Strategy and story

Search strategy from your own data. Audience recommendations, including where, when, and how to acquire student names.
A voice that sounds like your school. A storytelling and voice framework that reflects your brand, with campaign messaging for each class year.

Your Search system

Built entirely in Slate. A fully customizable Search system made from native Slate datasets, entities, and portals, so your team has complete control without writing code.
No-code landing pages. Personalized pages for each class year, plus one for parents and families, managed directly in Slate.
Campaigns shaped by discovery. Audiences, messaging, and branding set from what we learn together, and easy for your team to adjust as the cycle unfolds.
Connected digital advertising. Advertising strategy and support tied directly to your Search campaigns and the audience data in Slate.
Real-time reporting and AI. Reporting on the same Slate data that runs your campaigns, plus AI-assisted tools to explore results, measure conversions, and spot new opportunities.

Support after launch

Documentation for your team. Written guides to how every piece works, so your team can run it and change it.
Ongoing support. Named contacts, regular check-ins, and creative refreshes for new Search cycles.

Sample Search emails for different campaign moments

One institutional voice, adjusted for each student’s moment.

Campaign results by source, message, and territory.

What does Search in Slate mean?

Everything about Search runs inside your own Slate instance, from the moment names load through enrollment. Populations, filters, Deliver, landing pages, and reporting all work together, and your team can see and change every piece.

Some vendors already work inside our Slate. How is this different?

The difference is where the logic and the know-how live. With Post Captain, every rule, population, campaign, and report is set up in your instance, documented, and run by your team. Targeting is shaped by your own enrollment history, and you stay in control of all of it.

We already run Search in Slate. Is this for us?

Yes. We start with what you already have, connect it into one system, and fill the gaps. Each cycle then builds on the last.

What does our team need to run it?

Someone who owns Slate and someone who owns marketing, working together. We shape the setup around the people you have and walk your team through running it day to day.

What happens after launch?

Support is built in for as long as you want it. Your team runs the day-to-day, and we stay on for strategy, new campaigns, and each new cycle.

Do you buy names for us?

We advise on where, when, and how to acquire names, using your own enrollment and purchased-name history. The purchase itself stays with your team and your list providers.

Can the same system work beyond Search?

Yes. The same platform can run parent engagement, counselor outreach, and other outreach in Slate. Ask about it in your demo.

SEE IT LIVE

Own your Search strategy.

From drag-and-drop campaign visualization and code-free website building to email heat mapping and real-time, audience-specific conversion tracking, it all runs in one system. In a live demo, our Custom Solutions team will show you how the platform works and how it can be shaped around your institution’s Search strategy.